In today’s busy world providing your customers with a user-friendly digital experience can make or break your business. How customers interact with your digital presence will determine the quality of your relationship. Research has shown that whether your customers like or dislike your website or mobile app is 94% design related. This points out that UX/UI Design is the crucial factor in determining the success or failure of a website or mobile app. This article will give you the information you need to make sure you are getting the most out of your digital presence through the creativity of UX/UI Design.
All of your favorite websites and mobile apps have been carefully designed to make your experience intuitive and aesthetically pleasing. Two types of designers are utilized to create great UX/UI experiences.
User Experience (UX) Designer:
User Experience Designers work closely with businesses to understand their goals and to deeply understand who their customers are. Using their knowledge and understanding they will then create a website or app layout which will use content strategy and strategically placed calls to action to direct customers down specific routes to achieve your goals.
User Interface (UI) Designer:
User Interface Designers take the layout from the User Experience Designers and turn them into the beautiful designs you see within your favorite apps and websites. They add color, animations, and all graphical elements to create a high fidelity end product referred to as your digital presence.
Statistics show that frustrated customers will drastically hinder growth and sales. The combination of well thought out UX Design and beautifully implemented UI Design will save costs, increase revenue and better retain customers. According to a statistic from Software Engineering: A Practitioner’s Approach by Roger Pressman is that fixing a problem in development costs 10 times as much as fixing it in design, and 100 times as much if you’re trying to fix the problem in a product that’s already been released.
Now that you know the importance of UX/UI Design how do you apply it to your business? For every dollar invested in UX/UI businesses can see returns up to $10-$100. Whether you are a startup or an established company, investing in UX/UI can drastically improve your business and lead to long-term success.
For every dollar invested in UX/UI businesses can see returns up to $10-$100.
Here at Black Flag Creative, we specialize in creating custom tailored UX/UI Design solutions for our clients who range from startups to fortune 500 companies. We are masters at our craft and would love to speak with you about how we can help improve your digital presence.