- Website
- Customer Service Portal
- UI/UX Design
- Website Design
- Design System
- Responsive Design
- Design Prototype
Born for adventure. Driven for memories.
Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. Toyota is the largest automobile manufacturer in the world, producing about 10 million vehicles per year.
We empowered Toyota’s team by developing a robust design system and essential design components, streamlining the creation of vehicle pages into a quick and iterative process. Our solution ensured consistency while allowing for customization, enabling each vehicle landing page to convey its own unique story, aligned with the marketing assets curated by the Toyota marketing team. This approach not only maintained brand coherence but also enhanced the storytelling aspect, making each vehicle’s presentation distinct and engaging.
Unique Experience
Here are the unique features & characteristics implemented into the project:
- Design System
- Model Vehicle Landing Pages
- Interactive Hotspots
- Menu Navigation
- Customer Service Portal
- Scrollytelling Experience
Our Solution
Toyota embarked on a bold initiative to transform their public-facing website, particularly the homepage and model vehicle landing pages for popular models like the Camry, Highlander, RAV4, BZ4X, and Tundra. The vision was to revolutionize the user experience by pushing the boundaries of modern web design. They aimed to integrate innovative scrollytelling features that would mesmerize visitors, drawing them into a dynamic and interactive journey through their vehicle options.
These enhancements were not just about aesthetics; they were crafted to captivate consumers, seamlessly guiding them through engaging content and interactive elements. The goal was to create an immersive experience that not only informed but also inspired potential buyers to explore customization options for their chosen vehicles. By captivating the audience with these cutting-edge design elements, Toyota intended to drive user engagement, boost consumer interest, and ultimately increase vehicle sales through an enriched digital experience.
Black Flag Creative is next level. They not only helped modernize our website, they elevated our entire approach to digital engagement. Developing our design system made the creation of our vehicle pages a swift and iterative process, allowing us to maintain brand consistency while introducing a level of customization that brought each vehicle’s unique story to life. Their team understood our vision and exceeded our expectations.
